SIPDE: Scan, Identify, Predict, Decide, and Execute. The Motorcycle Safety Foundation deems these five behaviors critical for safe motorcycle operation. This same concept provides a framework for you to be audience-centered within the context of your voiceover production.  … Read More

Stitching a Line: the art of slipping through traffic in a quick manner on a motorcycle; does not imply reckless weaving but controlled and deliberate maneuvers that allow a motorcycle rider to get through traffic as efficiently as possible.  … Read More

“Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.” - John McKinley, CEO & Founder of SaferAging  … Read More

Music has been around for centuries and early man even communicated using music when there was no other common language. Since the advent of advertising in the late 1800s, advertisers have been wise to the connection that music has to the human mind and heart.  … Read More